Dream with Ruinart at Hotel 1729, an ephemeral one-bedroom hotel crafted by Jonathan Anderson
As a global priority market, ANM are retained by Ruinart in the UK to manage all communications strategy, events, partnerships and influencer activation on behalf of the Maison. Our work includes the annual art platform with international fairs including FRIEZE London, deep storytelling across an annual programme of media relations and ‘Hotel 1729’ – a one-bedroom influencer-led experiential set-up designed to showcase Ruinart’s rich heritage through a contemporary guest curator.
In its second year, ANM worked with Moët Hennessy and Ruinart to strategise and amplify Hotel 1729, an ephemeral one bedroom hotel appearing in Notting Hill. The one bedroom concept represents singularity in the precious Chardonnay grape with which Ruinart is crafted.
Loewe creative director and founder of JW Anderson, Jonathan Anderson, who shares a mutual appreciation and passion for contemporary art, was invited to curate the Hotel 1729 guest experience.
We implemented a 5-month campaign composed across content development, global media execution delivering an international reach of over 500M and a targeted influencer and advocacy programme to reveal Hotel 1729 engaging top tier individuals in culture, art and design saw the project amplified on a global scale. The project is credited with taking Ruinart Champagne beyond wine platforms and into art, culture, fashion, design and travel – targeting a new, discerning consumer with a focus on delivering quality messaging content at every step, throughout every channel.