The Eve Appeal & CEW champion ‘Get Lippy’ Campaign to continue supporting women with Gynaecological cancers

Gynaecological cancer charity, The Eve Appeal, and CEW, the most influential organisation within the British Beauty Industry, will unite throughout May to support the third Get Lippy campaign. Through a series of activations and virtual events, women and men across the UK will be encouraged to smash taboos by speaking openly about gynaecological health, and raise awareness of gynae cancers.

This national consumer-facing campaign encourages a range of beauty brands to donate 10% from participating lip products sold in May to support the Get Lippy initiative. The donations will focus on helping to fund the invaluable nurse-led service Ask Eve; a specialist service providing information and guidance to all who are concerned about the signs, symptoms and risk factors associated with gynae cancers.

On a usual non-pandemic day, 58 women are diagnosed with one of the five gynaecological cancers; womb, ovarian, cervical, vulval and vaginal. With the backdrop of the COVID-19 crisis, many of these women will suffer the consequences of late diagnosis because they delay seeking medical advice on their symptoms, and many families are concerned about changes to treatment plans for loved ones affected by a gynae cancer diagnosis. Ask Eve is providing a vital service in supporting women in need.

Caroline Neville MBE, President of CEW and Patron of Get Lippy, commented: “We appreciate the huge pressure the Coronavirus pandemic is putting on all businesses, but we implore our members with a lip product to support the Get Lippy campaign if they can. It is vital for gynaecological health that the Ask Eve service continues to operate as normally as possible. We invite the beauty industry to join us and Get Lippy”.

For information about supporting retailers and this year’s key activations visit:


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