Walpole Reveals The 2021 Brands of Tomorrow
Walpole, the industry body for the British luxury sector, has unveiled the 2021 participants for its annual Brands of Tomorrow programme, supported by partners Mishcon de Reya and
moneycorp. The initiative will nurture and guide 12 of Britain’s most innovative fledging luxury companies, and provide the skills and support needed to navigate the ongoing challenges of the global pandemic and beyond.
With the vision of securing the long-term growth of the UK’s luxury sector, Walpole launched its flagship Brands of Tomorrow programme in 2007 to build a pipeline of next-generation brands. Over 120 brands have completed the development programme. Many that have participated have grown significantly and found international success – FLOWERBX, Osman, Orlebar Brown, Bremont, Business of Fashion, Emilia Wickstead, Miller Harris, Jennifer Chamandi, amongst others.
While Brick and Mortar stores remain closed, Walpole will support the Brands of Tomorrow with the launch of its first virtual boutique. Acting as a shoppable storefront from the Walpole Instagram account – @walpole_uk – consumers will have the opportunity to purchase a variety of products from each of the 2021 Brands of Tomorrow. The brand founders will feature in Walpole’s Instagram stories throughout the coming weeks, spotlighting their brands and hero products in short video interviews.
During the 12-month programme the selected brands attend a series of practical workshops on key business development topics, are paired with a mentor or mentors who are senior leadership figures from across the luxury sector. The brands are also given access to Walpole’s established membership of over 270 of Britain’s
most prestigious luxury businesses and cultural institutions. Programme partners Mishcon de Reya and moneycorp also provide each of the brands with specialist legal and currency mentors.
Helen Brocklebank, Walpole CEO commented: “It is with great delight that Walpole welcomes a new cohort of creative entrepreneurs to the 2021 Brands of Tomorrow. This initiative was designed to help early-stage luxury brands drive their success, creating economic growth for the country. As we move beyond the pandemic, and forge a new vision of Global Britain, its role has never been so important.”
Balthazar Fabricius, Co-Chairman, Brands of Tomorrow added: “Never has Brands of Tomorrow been more important or had more to offer. From our fabulous mentors who give so generously of their time, to the experts and captains of industry who provide our workshops, together with the latest guidance and political insights from Walpole – we’re looking forward to supporting our brilliant Brands.”
Born out of the great British countryside, bath & body brand Bramley blends their unique apple seed ingredient with therapeutic essential oils, creating products that smell wonderful, evoke a sense of wellbeing, and have genuine benefits for skin and hair. Launched in 2012 by Chloë Luxton, with sustainability at its core, Bramley set out to change the excessive overuse of plastics by introducing refillable, full-size products to hotels. Maintaining a strict ingredient promise, Bramley is cruelty-free and vegan-friendly certified.
Eight Lands is an award-winning organic spirits brand from the Speyside region of Scotland, developed by the father and stepson team of Alasdair Locke and Alex Christou. Built around the
values of quality, people, experience and sustainability, everything from the bespoke distillery equipment through to the signature serves have been thought through to ensure that Eight Lands vodka and gin excite leading bartenders and discerning drinkers alike. The products are made using 100% organic ingredients and Scottish spring water, distilled and bottled at Glenrinnes Distillery on the family’s estate.
Exceptional nutritional supplements formulated to optimise female health, wellbeing and beauty. Created by women, for women, EQUI London is a multi-award-winning, concise and perfected product range, backed by science and led by nature, comprising synergistically blended powder and capsule supplements that have the power to bring the body back into balance. Designed to restore inner and outer health and beauty, the EQUI portfolio offers the ultimate in supplementation. Using a unique synergy of adaptogenic herbs and medicinal mushrooms,
vitamins, minerals, plant super foods and probiotics, the products are created to holistically balance the body to optimise health, beauty and wellbeing.
Tom Cotton is a British designer and the creator of Eto: a beautiful wine decanter that offers the best in both form and function. The Eto story began in 2012 with the ambition to reduce waste and enhance drinking pleasure for wine-lovers everywhere. Six years later, Eto reached their goal. Eto’s innovative, patented preservation system uses an airtight seal over the wine, which halts the oxidation process, and preserves the wine’s full flavour. Its elegant design makes a beautiful centrepiece to your dining table, and gives you the freedom to enjoy wine on your time. The decanter reinvented.
“Inspiring customers through style, creative expressionism and innovation” is the guiding principle of Hancock. With collections made exclusively in their Scottish factory, Hancock offers a range of unique, covetable products that are created using an inimitable blend of traditional and modern manufacturing techniques. A global leader in producing handmade raincoats, Hancock’s modern approach to design combined with their heritage manufacturing process has led to a notable portfolio of collaborative work with many of the world’s leading fashion houses and young designers. Leveraging these unique skills, Hancock pushes boundaries as both a creative studio and as a manufacturer.
Harper is a luxury last mile service that enables luxury retailers to provide an elevated, try-before-you-buy shopping experience to customers at home. The company was founded in 2016 by
disgruntled online shopper Liam Young after growing tired of the laborious, one-size-fits-all delivery service provided by the incumbent couriers. Harper now works with labels including
Salvatore Ferragamo, Mary Katrantzou and ME+EM, helping them to engage and better serve today’s consumer who demands convenience and craves experiences.
British brand Marfa Stance designs an ever-evolving, unique and essential wardrobe that fuses a versatile, seasonless and multi-functional approach with beautiful luxury designs. Founded in 2019, designer Georgia Dant, a former transatlantic commuter, identified an opportunity in the global luxury fashion space for a buildable and transportable brand to effortlessly transition across climate, seasons and occasions. Signature Marfa Stance pieces can uniquely build, adapt and reverse; allowing each customer to personalise their style in multiple ways and adapt each garment to suit their lifestyle. Marfa Stance is a collection for women with select unisex pieces shareable by both women and men.
Founded in 2018 by Cecily Motley and Ilana Lever, Motley puts original jewellery design back onto the hands, necks, wrists and ears of the world. Motley collaborates with the world’s best
independent jewellery designers, taking production in-house to eliminate the upfront costs they normally face. Exclusive collections crafted in sterling silver and 18 karat gold vermeil are sold direct to consumer, making exceptional jewellery design affordable for the first time ever. In an industry notorious for poor quality and ethics, Motley doesn’t cut corners –creating a model that’s fair to craftsmen, designers and consumers.
MY WARDROBE HQ
Launched in 2019, My Wardrobe HQ is the world’s first online fashion platform allowing individuals and brands to explore all areas of the afterlife of luxury garments, as they offer both rental and resale shopping options. MWHQ believe fashion rental is the solution to consuming fashion in a sustainable way, and are a truly circular offering – uniquely, all items available to rent can also be bought, meaning that if a customer wears something and loves it, they can choose to keep it. My Wardrobe HQ encourages consumers to understand the logic of ‘buy less buy better’, shopping in this way is kinder to the planet as consumption lowers, and also provides individuals with a monetising option of their own.
ROTHSCHILD & BICKERS
Founded by Victoria Rothschild and Mark Bickers, Rothschild & Bickers is renowned for its sophisticated and unique designs. Behind the exquisite lighting which adorns stylish hotels,
restaurants and homes across the UK is a passion to keep the craft of glassblowing alive. Pure molten glass is hand-formed employing only callipers as a measure, making products that are truly unique. Every design produced at the studio adopts traditional techniques, creating glass that will be cherished by future generations. This quality is matched in every detail from delicately woven flexes and trimmings to hand spun metal canopies and ceiling roses.
Bags that Bring Joy. Sarah Haran design and produce a range of luxury handbags for modern women, which perfectly balance beauty and function. In today’s hectic world, a handbag needs to do more than look good – it must keep you organised, and transform to suit every occasion. The Sarah Haran collection features a unique restyle innovation – by day the bags provide maximum functionality and by night they can be restyled by detaching a clutch which can be used as a chic evening bag. Customers can pick from a range of accessories to restyle their bag, all of which include a lifetime guarantee.
The Deck made history by becoming the first women’s tailor to have a shop front on Savile Row in 2020. A London-based made-to-measure tailoring house, for women by women, The Deck was launched in 2019 by Daisy Knatchbull. The Deck’s primary focus is crafting timeless, beautiful, and versatile suiting and separates. The process allows for a fully customisable experience of the four styles offered (named after the suits in a deck of cards) including a choice of cloth, linings, buttons, monogramming and styling details. The Deck offers an empathetic women-for-women service; understanding its clients’ needs and emotional relationship with clothing.