illy Appoints ANM for UK Brand Positioning and Communications Brief
Leading luxury communications specialists ANM, has been appointed to represent illy, the highly desirable, family-owned global coffee brand to lead a dynamic brand positioning and communications programme in the UK.
Founded in 1933 in Trieste and celebrating its 90th Anniversary this year, illy’s mission has always been to offer the
best coffee in the world. With a deep commitment to sustainability, illy caffè has been listed within the World’s Most
Ethical Companies since 2013. One of the globe’s favourite coffee brands, 8million cups of illy coffee are served
in more than 140 countries every day.
ANM will execute a strategic programme of inspirational initiatives, event and partnership concepts and
communications to support domestic brand equity. Emily Compton, ANM Associate Partner who leads the account comments:
“We are delighted to have been appointed to work alongside illy, one of the world’s most prestigious and innovative coffee brands. Alongside its long-standing patronage of contemporary art and gastronomy, illy leads with its deep commitment to sustainable business and provides a rich and exciting proposition for creative communications strategies. We can’t wait to get started.”
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